EMP Skill Share: Conversational Roadmapping with Deidre McVay-Schulmeister

Monday, January 11th, 2021

1:00 PM EST / 12:00 PM CST / 11:00 AM MST / 10:00 AM PST

RSVP Here: Facebook

Start off your new year by joining an EMP Skill Share, peer-to-peer learning events to expand our professional skillsets. Deidre McVay-Schulmeister will be sharing “Conversational Roadmapping: How to Advocate for a Museum’s Membership Program through Tailoring Conversations with Perspective Members to Join and Current Members to Upgrade.”

As a Museum, the experiences of customers and current members shape our success, especially if they make the transition to become a member or even consider upgrading to a higher membership level. According to an American Museum Memberships Conference presentation in 2019, visitors bring in on average $73 per year in revenue. However, once a member has chosen to retain membership and continue to be engaged with their museum, the average revenue acquired from them (including donations) is $603 per year. Therefore, it all starts with the impact that was made during their first visit or their first year of membership, educate perspective and current members accurately on what our museum offers to its members. This presentation will discuss the new techniques that are implemented to advocate for the membership program at the National Museum of Nuclear Science & History. Volunteers, staff, and store personnel were trained to utilize their current experiences and knowledge on the museum’s membership program to help advocate it to the public by “roadmapping” a conversation that they would have with them.

Deidre McVay-Schulmeister is the Development and Membership Associate for the National Museum of Nuclear Science & History in Albuquerque, NM. She operates the museum’s entire membership program, from exclusive event planning to member experience services and record keeping. She also assists with fundraising initiatives for the museum that support its STEM educational programming, historic aircraft and missile restoration projects, exhibitions, and COVID-19 relief, including managing the entire operations of the museum’s annual silent auction, The Einstein Gala. Her involvement in museum membership has led her to attend the American Museum Membership Conference to further grow her knowledge and bring new ideas back to her museum, and later serving on the host committee for the organization’s first ever virtual conference this past October, where she moderated panels and provided technical assistance in her assigned panels. Deidre graduated from Heidelberg University in 2014 with a Bachelor of Arts Degree with honors in Political Science with minors in Legal and International Studies. In 2017, she graduated from the University of Dayton with a master’s degree with honors in Public Administration.

In her spare time, she is also an independent Senior Designer for Origami Owl, a company that fosters building community and empowering others through customizable jewelry that gives everyone the opportunity to share their own stories. She is also a United States Air Force spouse, has been married to her husband, Taylor, for over 3 years. They are proud doggy parents to their American Foxhound-Beagle mix named Dooku. Finally, she has served on the Boards of Directors for 2 organizations, the Young Professionals of Albuquerque as their secretary and the Kirtland Spouses Club as their parliamentarian, and now serves as the co-founder and chair of her sorority, the Euglossian Society’s, alumni council.

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